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Universal Symbol for Deaf People?

I came across Ridor9th’s vlog about the importance of symbolism. (Source: YouTube) I agree with him; but don’t we already have symbols we can work with right now? According to Wikipedia, we have this:
International Symbol for Deafness
What about another suggestion? The ILY handshape can be used as a symbol; I whipped up two mock-up’s, one multi-colored and one in a minimalist B/W setup. I’m sure someone savvy with Illustrator can come up with nice vector art. (The third example is the interpreting handshape/symbol. (Courtesy of the State of Hawaii.))
ILY Handshape in MulticolorILY Handshape in Minimalist B&WASL Interpreting Symbol/Handshape
One thing I did notice was that the mainstream community was ‘misappropriating’ these ILY handshapes for the ‘You Rock’ themed advertisements. Two examples come to mind; One is from a 7-Eleven marketing campaign, “Rock The Gulp“.
Rock The Gulp Tour Advertisement
The other comes from billboards that I’ve seen in South Florida. I think Hard Rock Hotel and Casino may have discontinued it, but they featured a mascot looking like blackjack card with sunglasses and ‘rocking’ the ILY handshape. After some searching, I managed to find one; (Courtesy of Lonesome Gambler at the BlackJackInfo.com forum.
Hard Rock Hotel and Casino Mascot

The mere presence of these marketing campaigns suggest the need to protect the ILY handshape against misappropriation and to engage in a marketing campaign where there is an ‘internationally-recognized’ symbol for Deaf people.

Thoughts? Put them in the comments!

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